Blog

Marketing is a Strategic Function

Today’s business environment calls for organisations with purpose, winning the hearts and minds of your customers, attracting and retaining top-quality talent and the achievement of a range of outcomes, of course health, safety and financial targets are an integral part of this. All of these areas are enhanced when a smart marketing mind has a seat at the table and can have input into designing, setting or endorsing the strategy

Posted in marketing, strategy, governance; Tagged strategy, diversity; Posted 7 years ago

Strategy Shouldn't Be a Secret

Don't Make Your Strategy the Best Kept Secret

Tagged accountability, strategy, engagement, workforce, team, people power, colleagues; Posted 7 years ago

Leadership Roles in Change Management

Successful transformation is 70-90% leadership, and only 10-30% management (John Kotter). Here's a model that gives simple guidance on how to successfully lead change.

Tagged strategy, change, leadership, business; Posted 7 years ago

Diversity in Mentoring

Mentoring is not an older-to-younger experience, it's an expert-to-learner experience.

Posted in people; Tagged strategy, accountability, success, talent, leadership, learning, growth; Posted 7 years ago

First Steps in Change Management

Starting at the right place with the right people, shapes the success of the change initiative.

Posted in strategy, change; Tagged leadership, strategy, change management, success, change; Posted 7 years ago

Brand Architecture

A little bit about what Brand Architecture is and why it matters

Posted in marketing, strategy, brand; Tagged brand, marketing, strategy, business, budget, top line, sales and marketing; Posted 8 years ago

Personas

Good Customer Personas are as Important to your Bottom Line as the Financials

Tagged persona, personas, strategy, growth, marketing, business, success, sales; Posted 9 years ago

Business has only two functions: marketing and innovation

Strategic Marketing needs to be back on the management agenda and valued, for businesses to compete on a global stage

Tagged marketing, strategy, business, success, strategic marketing; Posted 9 years ago

Goal Setting - Focus on What You Want

Ever wondered how the mountain biker or the motorcyclist manages to collide with the one pothole, tree or fence post along the way?

Tagged strategy, accountability, goal, goals, goal-setting, focus, ambition, drive, planning; Posted 10 years ago

Value Proposition

A value proposition clearly describes how you create value for others - do you know yours?

Tagged value proposition, strategy, brand, business, Startups, VP, USP, corporate strategy, strategic marketing; Posted 11 years ago

Be One Step Ahead of the Competition - PESTEL Analysis

PESTEL analysis gives an overview of the different macro-environmental factors that impact on the success of your company’s strategy

Tagged brand management, PESTEL, strategy, business strategy, business planning; Posted 12 years ago

Why You Need to Work 'On' Your Business

You may be on the right track, but if you just sit there you’ll get run over.
- Paul H. Dunn

Tagged strategy, leadership, direction, performance; Posted 12 years ago