Business has only two functions: marketing and innovation
Strategic Marketing needs to be back on the management agenda and valued, for businesses to compete on a global stage
Read MoreStrategic Marketing needs to be back on the management agenda and valued, for businesses to compete on a global stage
Read MoreA value proposition clearly describes how you create value for others - do you know yours?
Read MoreIt's all about wants, storytelling, choosing your customers and making your sentences count
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