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How Frameworks and Models Simplify Complexity

A framework or model provides us with the confidence that we are developing concepts or ordering our ideas, in a way that is structured and logical.

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Your People ARE Your Business

We often make strategy and business so much more complex but the key principles are the same - engage people in shaping the outcome, share the game plan and empower them with the tools to do their part well, learn along the way and celebrate successes!

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Managing Cyber Risk

There is a lot more to the internet than most of us know! The internet we use every day via Google and the likes represent only 4% of all internet activity. The other 96% is the deep web and dark web. That's where hackers buy and sell personal data. Here's more on this and top tips to mitigate your business' cybersecurity risks.

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Marketing is a Strategic Function

Today’s business environment calls for organisations with purpose, winning the hearts and minds of your customers, attracting and retaining top-quality talent and the achievement of a range of outcomes, of course health, safety and financial targets are an integral part of this. All of these areas are enhanced when a smart marketing mind has a seat at the table and can have input into designing, setting or endorsing the strategy

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Marketing Strategy - Start at the Start

We all know that 97% NZ businesses are SMEs and 25% fail within 3 years. Ouch. Did you also know that in most businesses, around 5% of the team know the strategy? There’s real power in a great, and understood, business and marketing strategy – not least, that you’ve got the best chance of achieving your growth targets when you plan how to do so.

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First Steps in Change Management

Starting at the right place with the right people, shapes the success of the change initiative.

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Is the juice worth the squeeze?

The analogy means, will it be worth it in the end?

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Brand Architecture

A little bit about what Brand Architecture is and why it matters

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