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The Governance Challenge of Balancing Trust, Ethics and Competence

As transparency and purpose continue to lead the 'hot topics' for Boards and all organisations, research shows that most people think it's impossible for organisations to be both ethical and competent.

Posted in governance; Tagged brand, trust; Posted 5 years ago

Consistency is a Good Thing

To create strong brand recognition and seamless customer engagement, having a consistent user experience, brand, and campaign style across all channels is the key.

Posted in marketing; Tagged brand; Posted 6 years ago

Reputation Economy

When it comes to the reputation economy there are two key elements that seem to need more focus – personal branding, and networks.

Tagged reputation, brand, networking, networks; Posted 7 years ago

Brand Architecture

A little bit about what Brand Architecture is and why it matters

Posted in marketing, strategy, brand; Tagged brand, marketing, strategy, business, budget, top line, sales and marketing; Posted 8 years ago

Value Proposition

A value proposition clearly describes how you create value for others - do you know yours?

Tagged value proposition, strategy, brand, business, Startups, VP, USP, corporate strategy, strategic marketing; Posted 11 years ago

Personal Branding

Personal branding is how we market ourselves to others. This is done consciously or subconsciously.
You already have a brand. It helps with how people relate to you, and helps you build relationships with others.

Posted in brand, leadership; Tagged brand, brand management, personal brand, marketing, reputation; Posted 12 years ago

The Governance Challenge of Balancing Trust, Ethics and Competence

Consistency is a Good Thing

Reputation Economy

Brand Architecture

Value Proposition

Personal Branding

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