Recently I had the pleasure and privileged of being one of six speakers on a panel for the Southern division of the Marketing Association where we gave our two cents worth on “What will Marketing look like in 2025 and beyond? A mainland perspective”. Here's a summary of those thoughts.
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A framework or model provides us with the confidence that we are developing concepts or ordering our ideas, in a way that is structured and logical.
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The rapid increase in marketing jargon and buzz words have left many a business owner, founder, executive or Board member looking glassy-eyed and slightly panicked. One area that all of us in business need to be aware of due to its increasing usage and it’s often lacking, compliance requirements, is that of engaging influencers.
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Marketing South Insights (2 of 2) - how gut-feel, innovation and investing in your brand pay dividends.
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June 14 2018 was a grey, cold winter’s day in Christchurch, perfect to be stuck inside fuelling the brain with new ideas, being reminded of old ones, and being inspired...
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