In 2023, Christchurch's new brand narrative was shared. The most recent in a long-line of them, yet 'The Garden City' has stuck for decades. A few local marketing minds, over beer and pizza, collected opinions on this and collated them into an opinion piece published today.
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Recently I had the pleasure and privileged of being one of six speakers on a panel for the Southern division of the Marketing Association where we gave our two cents worth on “What will Marketing look like in 2025 and beyond? A mainland perspective”. Here's a summary of those thoughts.
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A reflection and appreciation of the week that was, with some of the keynotes from three big events. It was a week that was equally challenging and rewarding, balanced learning with sharing know-how and overall, was just a really good week.
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The rapid increase in marketing jargon and buzz words have left many a business owner, founder, executive or Board member looking glassy-eyed and slightly panicked. One area that all of us in business need to be aware of due to its increasing usage and it’s often lacking, compliance requirements, is that of engaging influencers.
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Marketing South Insights (2 of 2) - how gut-feel, innovation and investing in your brand pay dividends.
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To create strong brand recognition and seamless customer engagement, having a consistent user experience, brand, and campaign style across all channels is the key.
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There's a super talented crew of independent marketing thought-leaders in Christchurch, and I'm lucky enough to work with them all. If you're looking for marketing intel that is relevant, practical and actually useful, there's a tonne of free local content here.
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Today’s business environment calls for organisations with purpose, winning the hearts and minds of your customers, attracting and retaining top-quality talent and the achievement of a range of outcomes, of course health, safety and financial targets are an integral part of this. All of these areas are enhanced when a smart marketing mind has a seat at the table and can have input into designing, setting or endorsing the strategy
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We all know that 97% NZ businesses are SMEs and 25% fail within 3 years. Ouch. Did you also know that in most businesses, around 5% of the team know the strategy? There’s real power in a great, and understood, business and marketing strategy – not least, that you’ve got the best chance of achieving your growth targets when you plan how to do so.
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June 14 2018 was a grey, cold winter’s day in Christchurch, perfect to be stuck inside fuelling the brain with new ideas, being reminded of old ones, and being inspired...
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Your bottom line is better off when you have an integrated marketing mix
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