Your People ARE Your Business

We often make strategy and business so much more complex but the key principles are the same - engage people in shaping the outcome, share the game plan and empower them with the tools to do their part well, learn along the way and celebrate successes!

Posted in people, strategy; Tagged business, marketing, capital; Posted 6 years ago

Leadership Roles in Change Management

Successful transformation is 70-90% leadership, and only 10-30% management (John Kotter). Here's a model that gives simple guidance on how to successfully lead change.

Tagged strategy, change, leadership, business; Posted 7 years ago

Brand Architecture

A little bit about what Brand Architecture is and why it matters

Posted in marketing, strategy, brand; Tagged brand, marketing, strategy, business, budget, top line, sales and marketing; Posted 8 years ago

Personas

Good Customer Personas are as Important to your Bottom Line as the Financials

Tagged persona, personas, strategy, growth, marketing, business, success, sales; Posted 9 years ago

Being Intentional

Passion is great, but passion with clear intention is formidable!

Tagged accountability, direction, goals, success, business, growth; Posted 9 years ago

Change

Why 70% of your efforts are wasted and what to do to reduce this.

Tagged change, change management, success, coaching, business, performance; Posted 9 years ago

One Last Leadership Challenge in 2015

There’s a few hours left before 2016 clicks in, and if you’re brave enough, here’s one last leadership challenge for 2015.

Tagged leadership, success, GSD, business, lead, EQ, self reflection; Posted 9 years ago

Business has only two functions: marketing and innovation

Strategic Marketing needs to be back on the management agenda and valued, for businesses to compete on a global stage

Tagged marketing, strategy, business, success, strategic marketing; Posted 9 years ago

Value Proposition

A value proposition clearly describes how you create value for others - do you know yours?

Tagged value proposition, strategy, brand, business, Startups, VP, USP, corporate strategy, strategic marketing; Posted 11 years ago

Startup Enthusiasm

“Start-ups fail due to lack of money, time or energy/enthusiasm”

Tagged Startup Success, Startups, energy, business, leadership, attitude; Posted 11 years ago

5 Benefits of Being a Great Listener

“Most people do not listen with the intent to understand; they listen with the intent to reply.”
― Stephen R. Covey

Tagged listening, leadership, business, relationships, communications; Posted 12 years ago

"What do you do?"

"Your words are your most important competitive weapons"

Steve Martin
USC Marshall School of Business.

Tagged professionalism, networking, business; Posted 12 years ago