In 2023, Christchurch's new brand narrative was shared. The most recent in a long-line of them, yet 'The Garden City' has stuck for decades. A few local marketing minds, over beer and pizza, collected opinions on this and collated them into an opinion piece published today.
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A reflection and appreciation of the week that was, with some of the keynotes from three big events. It was a week that was equally challenging and rewarding, balanced learning with sharing know-how and overall, was just a really good week.
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The rapid increase in marketing jargon and buzz words have left many a business owner, founder, executive or Board member looking glassy-eyed and slightly panicked. One area that all of us in business need to be aware of due to its increasing usage and it’s often lacking, compliance requirements, is that of engaging influencers.
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A quick wrap up from the savvy speakers at Marketing South 2019 (Part 1 of 2), held in Ōtautahi, Christchurch on 2 May 2019. Applied knowledge and key takeouts from some Kiwi marketing leaders.
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We often make strategy and business so much more complex but the key principles are the same - engage people in shaping the outcome, share the game plan and empower them with the tools to do their part well, learn along the way and celebrate successes!
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June 14 2018 was a grey, cold winter’s day in Christchurch, perfect to be stuck inside fuelling the brain with new ideas, being reminded of old ones, and being inspired...
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A marketing framework or model that's designed to help answer the burning questions such as “we need to do some marketing, how do we?” or “where the hell do we start?”.
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Your bottom line is better off when you have an integrated marketing mix
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