How Frameworks and Models Simplify Complexity
A framework or model provides us with the confidence that we are developing concepts or ordering our ideas, in a way that is structured and logical.
Read More
A framework or model provides us with the confidence that we are developing concepts or ordering our ideas, in a way that is structured and logical.
Read More
The rapid increase in marketing jargon and buzz words have left many a business owner, founder, executive or Board member looking glassy-eyed and slightly panicked. One area that all of us in business need to be aware of due to its increasing usage and it’s often lacking, compliance requirements, is that of engaging influencers.
Read More
Marketing South Insights (2 of 2) - how gut-feel, innovation and investing in your brand pay dividends.
Read More
A quick wrap up from the savvy speakers at Marketing South 2019 (Part 1 of 2), held in Ōtautahi, Christchurch on 2 May 2019. Applied knowledge and key takeouts from some Kiwi marketing leaders.
Read More
Marketing needs some marketing. It’s more than the ‘colouring in department’, its a crucial business function.
Read More
To create strong brand recognition and seamless customer engagement, having a consistent user experience, brand, and campaign style across all channels is the key.
Read More
We often make strategy and business so much more complex but the key principles are the same - engage people in shaping the outcome, share the game plan and empower them with the tools to do their part well, learn along the way and celebrate successes!
Read More
There is a lot more to the internet than most of us know! The internet we use every day via Google and the likes represent only 4% of all internet activity. The other 96% is the deep web and dark web. That's where hackers buy and sell personal data. Here's more on this and top tips to mitigate your business' cybersecurity risks.
Read More
There's a super talented crew of independent marketing thought-leaders in Christchurch, and I'm lucky enough to work with them all. If you're looking for marketing intel that is relevant, practical and actually useful, there's a tonne of free local content here.
Read More
Today’s business environment calls for organisations with purpose, winning the hearts and minds of your customers, attracting and retaining top-quality talent and the achievement of a range of outcomes, of course health, safety and financial targets are an integral part of this. All of these areas are enhanced when a smart marketing mind has a seat at the table and can have input into designing, setting or endorsing the strategy
Read More
We all know that 97% NZ businesses are SMEs and 25% fail within 3 years. Ouch. Did you also know that in most businesses, around 5% of the team know the strategy? There’s real power in a great, and understood, business and marketing strategy – not least, that you’ve got the best chance of achieving your growth targets when you plan how to do so.
Read More
June 14 2018 was a grey, cold winter’s day in Christchurch, perfect to be stuck inside fuelling the brain with new ideas, being reminded of old ones, and being inspired...
Read More
Sorry, please enter all fields
Thank you, we will get back to you in the next 48 hours.
Sending, Please wait