Great marketing is tied strongly to clear, measurable outcomes, and underpins the business strategy. Understanding the evolution of marketing, the integrated marketing mix, the capability of the team (inhouse and outsourced) and how to get the combination right to drive the results you need.

Many businesses engage an external firm to run a marketing campaign. This is often a large investment and without a clear marketing strategy though campaigns will be hit and miss. Working with a consultant to define your unique position in the market, develop a content marketing plan and calendar for executing this is extremely effective and will give direction and consistency for all sales and marketing activities.

9 out of 10 small businesses fail in the first 2 years and 75% don't have a marketing plan. Coincidence? No. Reaching and engaging with your current and potential clients is critical. Let’s work together on how to acquire new customers and keep talking with your current ones about the value your business offers.

Marketing is a specialty here. Melissa has managed the marketing function for a diverse range of small businesses and large global organisations with marketing budgets ranging from $800 per year, to $8M per year. We use this experience to work within your budget.