The practice of providing support and advice to an individual or group in order to help them recognise ways in which they can improve the effectiveness of their business.
Business Coaching is a broad term used to describe the interventions of coaching that addresses specific business issues. Sub-domains of Business Coaching may include career coaching, performance coaching, executive (individualized professional) coaching, strategic coaching on the business system itself, team and group coaching, developmental coaching for a business context, communications and sales coaching, and more - read more here.
“The practice of providing support and advice to an individual or group in order to help them recognise ways in which they can improve the effectiveness of their business. It can be provided in a number of ways, including one-on-one tuition, group coaching sessions, training and large scale seminars”
The most successful people today either have had a coach or a mentor in their life. Having someone to guide you in the direction of your goals, either for your business or yourself, and give guidance for success is one of the greatest decisions a person can do to help achieve these goals.
Business Coaching – Working with an experienced business professional can help provide you with an expert sounding board to talk through your business ideas and issues.
A coach can assist you to define areas of priority, actions required and create accountability to action these and therefore achieving the results your require. From staff levels and recruiting processes, to cost management and sales/marketing growth plans, a business coach will assist you to take a step back and look at your business and fine tune it for optimal performance.
Executive or Individual Professional Coaching - Executive coaching is designed to help facilitate professional and personal development to enable individual growth and improved performance.
There are many wonderful benefits associated with professional coaching. According to the International Coaching Federation individuals who engage in a coaching relationship can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles.
Consistent with a commitment to enhancing their personal effectiveness, they can also expect to see appreciable results in the areas of productivity, personal satisfaction with life and work, and the achievement of personally relevant goals.
According to the 2009 ICF Global Coaching Client Study, companies that use or have used professional coaching for business reasons have seen a median return on investment of seven times their initial investment. Individual clients reported a median return on investment of 3.44 times their investment.
Marketing Coaching – many businesses engage an external firm to run a marketing campaign. This is often a large investment and without a clear marketing strategy though campaigns will be hit and miss. Working with a coach to define your unique position in the market, develop a content marketing plan and calendar for executing this is extremely effective and will give direction and consistency for all sales and marketing activities.
Marketing is actually a specialty of ours – and we do so in a way that works with your budget, and teaches you the tools so you can take the reins and manage your investment ongoing if you wish to. For more information, please refer to the section on Marketing Consulting
Sales coaching– developing the capabilities of your internal and external sales force is important as the cost of employing a sales professional is large, and they are also often the main face of your business with clients. Ensuring your sales force is professional, disciplined to follow your sales methodology (hyperlink this word to Sales Consulting) and delivering the service and quality you expect will add value to your bottom line. Leveraging many years in sales management, business development, and strategic high value account management, we can assist with group based or one on one coaching to help lift performance in a specific area or across the board. As a result you will be confident in your sales team’s ability to represent your company, manage their time andmanage opportunities more easily and effectively.
Time management coaching – Everyone has 72 slices of 20 minutes each day but some days it really doesn’t feel like it. Being under pressure and stressed out has implications much more significant than missing work deadlines. There are some key techniques that are proven to work, let’s find the one that works for you so your work day can run with maximum efficiency and reduce the feeling of being overwhelmed.
Leadership coaching – will help you develop your leadership capability. You’ll view your business from a “big picture” prospective. It’s hard to focus on what’s “really” going on when you’re in the middle of it so taking a fresh perspective will help you identify the areas to focus on. We will also use tools to look at your leadership style and strengths, and how these can be leveraged to achieve your personal, professional and business goals.
Delivering business coaching is varied - some coaches offer personal support and feedback, others combine a coaching approach with practical and structured business planning and bring a disciplined accountability to the relationship. Particularly in the small business market, business coaching is as much about driving profit as it is about developing the leader of the business.
Here at Silver Delta, we use all of these approaches and utilize a mix of one-on-one, team development and training/seminars – whatever the most effective combination is to get the results YOU want.
Also, we do not use a template business coaching model but instead spend time in the initial consultation understanding your business and the ‘hot’ areas for you and then leverage proven methodologies and experience, to design an approach that will achieve the results you desire. This is provided to you as a recommendation. You then review and provide any feedback. Once you are confident in the approach, it’s time to book in the sessions and make it happen!
Coaching Services Offered by Silver Delta:
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