Google Analytics gives you up to date insight on so many areas such as:
- How many visitors have come to your site
- How many stay to browse, for how long and what content they review
- How many leave straight away (this is called a bounce rate)
- Are your visitors using mobile to access your site (determines if you need to make your site mobile ready)
- As well as demographics on your visitors – what city, what browser, what technology
A weekly review of this data helps you shape your marketing and content strategy moving forward. You can understand what the trends are, insight on your visitors and what interests them, and use this to build more effective marketing content and approach. Doing so should increase visitor frequency, decrease bounce rates (the amount of people that land on your site and then leave without viewing any of the content) and if you have an e-commerce site, translate to more sales.
For step by step guidance on how to set up Google Analytics, check out the Mashable ‘How To’ Guide for Google Analytics or the Google Analytics site.
